SAP Customer Data solutions allow you to manage and use customer data to improve your customer interactions. It provides a set of functionalities that gives you an integrated view of your customers and their behavior. Built with privacy at its core, you will be able to access, analyze and orchestrate your customer interactions and provide a more personalized experience.
SAP CIAM provides a range of features and functionalities to support customer identity and access management, including user registration and authentication, identity and access governance, data protection and privacy, and customer profile management. It is the first step in your journey to turn anonymous browsing data into known identities.
SAP Enterprise Consent and Privacy Management (ECPM) helps you to manage and comply with data protection and privacy regulations. SAP ECPM provides a range of features and functionalities to support data governance and privacy, including consent management, data subject access rights management, data retention and erasure, and data protection and privacy reporting.
SAP Customer Data Platform is the masterpiece of your strategy of providing a personalized customer experience. SAP CDP allows you to build a holistic customer profile and orchestrate personalized engagements across customer touchpoints. By ingesting data from various sources, you build a unified customer profile and get a insights into your customer behavior. Uncover opportunities and trigger real-time actions in your front- and back-office systems.
A deeper understanding of customers leads to better business decisions. By combining customer data with data from back-office systems like ERP (Enterprise Resource Planning) and supply chain management, you can gain real-time insights and improve customer satisfaction and loyalty.
Build trust by providing your customers with a choice on how they want to engage with you. Comply with all regulatory requirements on customer privacy and data protection.
Integrate with your marketing, commerce, sales and service systems in real-time and bring the same customer experience across your different channels of interaction.
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