After a period of active expansion through a series of acquisitions, the rebranding aims to further streamline the group’s operations and reinforce the collective identity of its various subsidiaries. Utilizing a single common brand facilitates the presentation of a shared product portfolio, projecting a consistent image to employees, clients, prospects, and partners.
Amista’s business focus centers on five core pillars: SAP ERP solutions, SAP CRM applications, data integration technology, digitization of document workflows, and learning & change management solutions. Amista seeks to provide its customers with a technologically advanced end-to-end solution package to support their digital transformation journey. The new website, amista.com, provides a clear overview of Amista’s essence.
Kris Adriaenssens, CEO of Amista, reflects on the rebranding: “From a commercial standpoint, adopting a singular brand enables us to effectively present our extensive product range as a unified entity across all Benelux markets. This fresh approach mirrors our core values, encapsulated in ‘we care, we innovate, we deliver, and ensure you love it’.”
Catherine Vandeweghe, Chief HR Officer at Amista, adds, “Operationally, we aspire to nurture a shared culture, fostering collaboration and knowledge exchange among specialists from various domains.”
With offices in Belgium, the Netherlands, Luxembourg, Hungary and India, and a team of 250 specialists, Amista is well-equipped to offer products and services to businesses within these regions. The rebranding is meant to amplify operational synergy and broaden the geographic scope of the entire product portfolio. The Amista brand will serve as the trade name for the various subsidiary companies, maintaining their respective legal names.
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