Commercial Director – Solution Document Intelligence BeNeLux

Document Intelligence is one of Amista’s four solution domains. As Commercial Director – Solution Document Intelligence, you are commercially responsible for the continued growth and market positioning of this domain in the BeNeLux. You lead a commercial team of 2–3 FTE and combine commercial leadership with active, hands-on engagement in the market.

In addition, you are responsible for the Go-to-Market (GTM) strategy of the Document Intelligence domain: you determine where we want to win, with which propositions, for which customer segments, and how we successfully bring them to market. In doing so, you work in close tandem with your counterpart from Delivery. Together, you connect market, sales, and delivery, and drive the further development and growth of the Document Intelligence domain.

Within Document Intelligence, you and your team focus primarily on three growth areas.

New logos
Acquiring new customers for our Document Intelligence propositions, including Amista’s document processing solutions (Adele, AP/AR Connect) and document management solutions (SmartDoc and M-Files).

Cross-selling
Convincing existing Amista customers to adopt our Document Intelligence propositions, including Amista’s document processing solutions (Adele, AP/AR Connect) and document management solutions (SmartDoc and M-Files). This is done in close collaboration with the key and strategic account managers.

Recurring Business
Expanding recurring business around software (migrating legacy customers from perpetual licenses), subscription sales, and functional and technical application management, thereby providing customers with structural support in the further development of their Document Intelligence environment.

As Commercial Director, you own the GTM strategy for Document Intelligence. You translate Amista’s strategy and capabilities into clear positioning, concrete propositions, and commercial campaigns that enable us to win market share in a targeted way.

You do this in close collaboration with your counterpart from Delivery. While you are primarily responsible for the market, customers, and commercial growth, Delivery safeguards the subject-matter expertise, quality, and scalability of our services. Together, you identify where the greatest growth opportunities lie and ensure that commercial ambition and delivery capacity remain in balance.

Areas you collaborate on include:

• The strategic positioning and Go-to-Market of the Document Intelligence domain.
• Defining priority market segments, propositions, and use cases.
• Developing and refining propositions based on customer needs and market developments.
• Translating delivery capabilities into distinctive commercial propositions.
• Creating a joint growth roadmap.
• Monitoring alignment between the sales pipeline, customer expectations, and delivery capacity.

Continuously improving collaboration between Sales and Delivery.

• Ultimate commercial responsibility for the Document Intelligence domain in the BeNeLux.
• Ownership of the Document Intelligence Go-to-Market strategy and commercial execution.
• Leading, coaching, and developing a commercial team of 2–3 FTE.
• Developing and executing the commercial Document Intelligence strategy and the associated sales plan.
• Driving growth by winning new logos and actively cross-selling.
• Building and actively managing a high-quality sales pipeline.
• Developing commercial opportunities around M-Files and Amista IP.
• Expanding functional and technical application management as a structural service offering.
• Actively participating in strategic and complex sales processes.
• Building and maintaining relationships with decision-makers at management and C-level.
• Working closely with your counterpart from Delivery and jointly steering the development of the Document Intelligence domain.
• Collaborating with Marketing and the other commercial and solution teams within Amista.
• Managing revenue, margin, pipeline, forecast, and commercial performance.

You are a commercial leader with experience in Document Intelligence, enterprise software, IT services, or a comparable solution-driven environment. You understand how organizations make decisions about business-critical IT and know how to translate technical and functional capabilities into a compelling business case and a scalable Go-to-Market.

You are a leader, market developer, and dealmaker all in one. You can give a team direction and structure, but you also draw energy from customers, negotiations, and winning complex deals.

At the same time, you understand that sustainable commercial growth is only possible when Sales and Delivery operate as one team. You actively seek collaboration, can connect commercial ambition with subject-matter expertise, and work with your Delivery counterpart to build the success of the Document Intelligence domain.

Ideally, you bring:

• Extensive commercial experience in Document Intelligence, M-Files, enterprise software, or IT services.
• Experience developing and executing a Go-to-Market strategy.
• Experience leading and developing sales professionals.
• A proven track record in new business development.
• Experience with complex solution-selling processes involving multiple stakeholders.
• An affinity with Document Management and, ideally, knowledge of M-Files.
• Experience with managed services or application management is a strong plus.
• A relevant network in the BeNeLux market.
• Strong skills in pipeline management, forecasting, and commercial execution.
• The ability to collaborate effectively with Delivery and other disciplines.
• An entrepreneurial mindset, strong execution skills, and a clear drive to grow.

You will have the freedom and the responsibility to shape the commercial development of the Document Intelligence domain. You define the Go-to-Market, build a strong commercial team, create new customer relationships, and develop propositions into scalable growth engines.

Together with your counterpart from Delivery, you form the driving force behind the Document Intelligence domain: Commercial and Delivery jointly responsible for market position, customer value, and sustainable growth.

And you look beyond the next deal. You build a strong Document Intelligence business in which projects, transformations, and long-term services reinforce one another.

In short: you determine where and how we want to win – and, together with Delivery, ensure that we deliver on that ambition.