SAP Business One unifies international Stara Foods

Case cover Stara Foods


Stara Foods

Technology used

SAP Business One

About our client

International Stara Foods trades primarily in poultry and pork (both fresh and frozen) and meat products. The company supplies European production, wholesale and catering markets.

Stara Foods and SAP Business One

Stara Foods is an international trading company in poultry and pork. All employees of the company work independently, remotely in different countries. Representatives of Stara Foods work from the Netherlands, UK, France, Spain, Portugal and Esland. Thanks to SAP Business One and Amista, processes are transparent and streamlined in one digital system.

Challenges & opportunities

  • The old ERP system struggled with the different foreign currencies in the administration
  • The previous IT partner in the U.K. had no knowledge of Dutch administration guidelines and offered insufficient support
  • The entire administration, ordering and invoicing burden was on the shoulders of one person

Why SAP Business One?

  • The name of SAP was well known
  • SAP Business One provided insight into layered information and causes of mutations
  • Stara Foods was looking for a Dutch partner with knowledge of Dutch administration
  • Amista understood the situation immediately and provided good support

I had in my head for a long time how I wanted to organize my business. Amista made that idea a reality with SAP Business One.

Henk de Fluiter, Owner


At Stara Foods, all sales agents have their own environment with data ownership, where they can manage their own records. The owner now only needs to authorize actions and bring them together in the main administration, resulting in faster and more efficient processes.

This approach ensures that information is more traceable, allowing them to answer customer inquiries more quickly and accurately. The dashboards provide insight and control over currency exchange rates, current business figures and order status.

In addition, international agents can now work in the system in their own language.

Amista serves as Stara Foods’ demand center and has significantly improved its digital work processes.

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