United Sports Brands grows thanks to SAP Business One

Case cover United Sports Brands


United Sports Brands



Technology used

SAP Business One

About our client

Sports specialist United Sports Brands Europe is part of an international group and distributes sports and sports medical equipment by top brands such as Spalding, McDavid, Shock Doctor, NATHAN and KT Tape.

United Sports Brand and SAP Business One

United Sports Brands Europe is a distribution company in sports and sports medicine materials. The company is part of an international group and carries the Spalding, McDavid, Shock Doctor, NATHAN and KT Tape brands.

To support the company’s strong growth, IT partner Amista implemented SAP Business One in 2014.

Challenges & opportunities

  • United Sports Brands had a traditional accounting package until 2014.
  • The company needed more capabilities, better integrated processes and centralized data
  • United Sports Brands went in search of a full-fledged ERP solution that supported all processes

Why SAP Business One?

  • Amista is located in the region and fits well with United Sports Brands’ corporate culture
  • SAP Business One offers international support and real-time reporting capabilities based on the HANA database
  • Amista has extensive experience at distribution companies and understands the business processes and challenges.

Amista is our regular sparring partner and thinks along with all our developments. They look beyond IT.

Frank Segers, IT-manager


At United Sports Brands, the purchasing, sales and packaging processes and the management of inventory, items and the warehouse are controlled through SAP Business One. Thanks to the integration between SAP and the WMS, there are fewer inventory problems and errors.

In addition, the data from SAP Business One serves as valuable input for United Sports Brands’ Business Intelligence (BI) solution.

Amista serves as United Sports Brands’ sounding board for all their IT-related questions. SAP Business One grows effortlessly with the company and is easily customizable. In addition, SAP’s efficient interaction with other systems, such as EDI with suppliers and links to web shops, is invaluable to the company’s operations.

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